My Mission
Why I started this.
In 2024, on a surf trip through Asia, I saw dogs eating from bins just to survive.
Back home, dogs are family.
These dogs are still waiting for theirs.
So I created The Paws Promise, a way for you to help too.
1 necklace = 30 meals. 🐾
Real meals. Real dogs. Real impact.
20,000+ meals funded
for rescue dogs.
Every purchase you make feeds a dog waiting for a family.
Loved by dog people.
Worn with purpose.
Real people wearing The Promise.
You may also like
-
The Promise Necklace™
Regular price $49.00Regular priceUnit price per$79.00Sale price $49.00Sale -
The Promise Bracelet™
Regular price $44.95Regular priceUnit price per$69.95Sale price $44.95Sale -
SaleThe Promise Tee™
Regular price $59.00Regular priceUnit price per$98.30Sale price $59.00Sale -
SaleThe Promise Set™
Regular price $139.00Regular priceUnit price per$254.00Sale price $139.00Sale
Your purchase. Their meals.
How it works.
Choose your necklace.
Pick your Promise.
We fund 30 meals.
Your purchase feeds dogs in need.
See the impact.
Real dogs. Real meals.
Everything You Need to Know
How does my purchase help dogs?
Every purchase funds 30 meals for shelter dogs waiting for a home.
We work directly with giving partners who rescue dogs from the streets, feed them, provide veterinary care, and find them loving families. Your order keeps that cycle running — not as a one-off donation, but as consistent, reliable support.
We're a business built around impact. That model means we can grow, reach more customers, and feed more dogs every single month. The more people who join The Promise, the more meals get delivered — it's that simple.
So far: 20,000+ meals funded and counting.
How do I know the dogs get fed?
We work directly with our giving partners — not through intermediaries, not via one-off campaigns. Every order contributes to a consistent feeding program that runs whether we sell 10 necklaces or 10,000.
We're building full transparency into everything we do. That means regular updates on our Instagram @thepawspromise showing the dogs, the shelters, and the meals being delivered — so you can see exactly where your purchase goes.
We're not asking you to trust a number on a website. Follow along and watch it happen.
Are you a charity?
No. We're a for-profit business and we're proud of it.
Every dollar of profit gets reinvested back into growing the brand — better products, bigger marketing campaigns, reaching more dog lovers around the world. Because the bigger we grow, the more dogs we feed.
We're not trying to survive on donations. We're building something that scales. Our mission is to fund 1 million meals for shelter dogs, and the only way to get there is to grow a business that can sustain that impact long term.
When you buy a necklace, you're not just funding 30 meals today. You're helping build something that feeds thousands more tomorrow.
What impact am I making?
Every purchase funds 30 meals for a shelter dog waiting for a home.
That's not a rounding error on our revenue. That's a real dog, eating a real meal, because you bought a necklace. For a dog that has nothing, it means everything.
And it doesn't stop there. Every person who joins The Promise adds to something bigger. We're working toward 1 million meals funded — and every order brings us closer.
You bought a necklace. A dog got fed. That's the whole point.
What is the necklace made from?
Our necklaces are crafted from high-quality stainless steel with an 18ct gold finish option.
They are designed to be durable, lightweight, and suitable for everyday wear, so you can keep your piece on without needing to constantly remove it.
Will it tarnish or irritate my skin?
Our jewelry is made to be skin-friendly and long-lasting.
Stainless steel is known for its durability and resistance to tarnishing, and the 18ct gold finish is designed to maintain its look over time with proper care.
Most customers wear their piece daily without any issues. If you ever experience anything unexpected, our team is always here to help.
Shipping, returns & guarantee
We offer free worldwide shipping so your order can reach you wherever you are.
Every order is backed by our 30-day money-back guarantee. If you don’t love your piece for any reason, you can return it within 30 days for a full refund.
We’re here to make sure you feel confident in your purchase from start to finish.